Between the years of 1996 and 2004, countless projects were contributed to and created by Kelly Meador and Daniel Elwing both prior to and after teaming up as Impactist. A hybrid of our live-action film and design work, projects range from in-store commercial spots and global Nike branded content to venue specific works including multiple World Cup events, the Olympics, and Nike related gallery exhibitions.

Kelly and Daniel worked collaboratively and independently in different roles including director, designer, editor, and composer on these various projects as contributors and as sole authors.

A montage of selected Nike work can be found above, along with a selection of individual projects, descriptions, and film stills listed below.


Individual films are currently not available online

SELECTED WORK FROM 1996 - 2004
CLIENT: NIKE

Created by Kelly Meador and Daniel Elwing

Montage music: “Listing” by Impactist

1996-2004

FILM & ANIMATION - ARCHIVE:

SELECTED WORK FOR NIKE 1996-2004

Impactist Nike Speed Frames
Impactist Nike Speed Frames

NIKE SPEED

Nike's Swift apparel and international athletes are the focus of this film created as part of Nike's Speed campaign.

Direction, edit, animation, and audio
60 sec.


2004

Impactist Nike Airmax 03 Frames
Impactist Nike Airmax 03 Frames

AIR MAX ’03

Dynamic product spot created with sequential 35mm stills showcasing the features Nike's Air Max 2003 running shoe.

Direction and creation of all content and audio
45 sec.


2003

Impactist Nike World Cup 02 Frames 1
Impactist Nike World Cup 02 Frames 2
Impactist Nike World Cup 02 Frames 1
Impactist Nike World Cup 02 Frames 2

WORLD CUP '02 - MERCURIAL VAPOR, AIR ZOOM TOTAL 90 II, GEO MERLIN VAPOR, COOL MOTION JERSEY

Created to be played within the raw, industrial environments of the "Secret Tournament" Nike Park event series that traveled to 13 cities around the world. Introduces and highlights features of products that will be used by Nike athletes at the 2002 World Cup.

Direction, design, image treatment, compositing and animation
45 sec. x 4


2002

Impactist Nike Beauty of Sweat Frames
Impactist Nike Beauty of Sweat Frames

BEAUTY OF SWEAT

Using sequential still photography, this project juxtaposes beauty, sweat and athletics.

Direction, design, type, element footage, and animation
60 sec.


2003

Impactist Nike Uptempo Photos Frames 1
Impactist Nike Uptempo Photos Frames 2
Impactist Nike Uptempo Photos Frames 1
Impactist Nike Uptempo Photos Frames 2

NIKE UPTEMPO SENSATION

This live action piece highlights both style and technology upon the launch of the Air Uptempo Sensation basketball shoe.

Direction, design, additional still photography, edit, and animation
60 sec. / 4:3 and 9:16 versions


2003

Impactist Nike Uptempo Photos Frames 1
Impactist Nike Uptempo Photos Frames 2
Impactist Nike Uptempo Photos Frames 1
Impactist Nike Uptempo Photos Frames 2

35mm STILL PHOTOGRAPHY NIKE UPTEMPO SENSATION

Supplemental photography for Nike Uptempo Sensation spot.

2003

Impactist Nike NTNYC Photos Frames
Impactist Nike NTNYC Photos Frames

PHOTOS OF NIKETOWN NEW YORK - CUSTOM SCREEN

Venue for NIKETOWN NYC Spots below.

Impactist Nike NTNYC Innovation Frames
Impactist Nike NTNYC Innovation Frames

INNOVATION

Focuses on Nike's research and development of innovative products for elite athletes in preparation for the world's stage at the 2000 Olympics. Custom for multiple projection video screen in NIKETOWN NYC.

Direction, design, image treatment, graphics/type, compositing and animation
1:30 min.


2000

Impactist Nike NTNYC ACG Diner Frames
Impactist Nike NTNYC ACG Diner Frames

ACG SNOWBOARDING - DINER

Nike ACG Snowboarding lifestyle and product film. Focusing on Nike athletes Julie Zell, Barrett Christy, and Rob Kingwill. Custom for multiple projection video screen in NIKETOWN NYC.

Design, image treatment, graphics/type, compositing and animation
2:30 min.


1998

Impactist Nike NTNYC Shox Frames
Impactist Nike NTNYC Shox Frames

NIKE SHOX

This piece explores the history and development of Nike's Shox technology and the launch of the first Nike Shox shoes. Custom for multiple projection video screen in NIKETOWN NYC.

Co-direction, design, image treatment, graphics/type, composting and animation
2:00 min.


2000

Impactist Nike NTNYC Brasil Frames
Impactist Nike NTNYC Brasil Frames

BRASIL

The history of football in Brasil and the build up to World Cup '98 featuring the Brasil National team. Custom for multiple projection video screen in NIKETOWN NYC.

Design, image treatment, type and compositing
2:30 min.


1997

Impactist Nike NTNYC Glory Frames
Impactist Nike NTNYC Glory Frames

GLORY OF OUR TIME

Graphics created for a Nike inspirational piece that celebrated women's role in athletics. Custom for multiple projection video screen in NIKETOWN NYC.

Design, graphics/type, compositing and animation
2:00 min.


1997

Impactist Nike Team in Training Frames
Impactist Nike Team in Training Frames

TEAM IN TRAINING

Project about Team in Training, a fundraising program for the Leukemia & Lymphoma Society as sponsored by Nike.

Type design and animation
60 sec.


2003

Impactist Nike GLS Frames
Impactist Nike GLS Frames

GLS ’02

Type and supplemental footage elements that were intercut into a Nike brand promotional piece for Nike's Global Leadership Summit.

Co-direction, design, footage elements, still photography, image treatment, compositing and animation
4:50 min.


2002

Impactist Nike Insight Frames
Impactist Nike Insight Frames

30 YEARS - NIKE DESIGN: IT BEGAN WITH AN INSIGHT

A celebration and exploration of 30 years of Nike Design.

Co-direction, image treatment, type design and animation
2:35 min.


2002

Impactist Nike DaSilva Frames
Impactist Nike DaSilva Frames

LUIS DASILVA

A biography piece featuring Luis DaSilva, a ball handler from Nike's freestyle campaign.

Graphics, type design, composting and animation
60 sec.


2002

Impactist Nike Carrygear Frames
Impactist Nike Carrygear Frames

NIKE CARRYGEAR

Taking a slightly humorous look at school, youth and exercise, this project presents Nike's Carrygear line of bags and backpacks.

Design, image treatment, type, compositing and animation
1:45 min.


2001

Impactist Nike Bowerman Frames 1
Impactist Nike Bowerman Frames 2
Impactist Nike Bowerman Frames 1
Impactist Nike Bowerman Frames 2

BILL BOWERMAN - MASTER COBBLER / SPORTS VISIONARY

Two light-hearted Q&A's with Bill Bowerman, Nike Co-Founder and legendary track coach.

Direction, graphic elements, type, compositing and animation
60 sec. x 2 / 4:3 and 9:16 versions


2003

Impactist Nike Shox NZ Frames
Impactist Nike Shox NZ Frames

NIKE SHOX NZ

A synthesis of type, color, and motion demonstrating the Nike Shox technology. Coinciding with the launch of the Nike Shox NZ were a :30 teaser and two more in depth :90 spots focusing on the features of the men's and women's Shox NZ.

Direction, design, type, compositing and animation
30 sec. / 90 sec. / 90 sec.


2003

Impactist Nike Duality Frames 1
Impactist Nike Duality Frames 2
Impactist Nike Duality Frames 1
Impactist Nike Duality Frames 2

DUALITY

Looping 11 minute motion display that combines footage of athletics and product information for the launch of the Nike Goddess Duality campaign.

Direction, design, image treatment, graphics/type, compositing and animation
11 min. LOOP


2003

Impactist Nike Goddess Frames
Impactist Nike Goddess Frames

NIKE GODDESS / MARION JONES / BEAUTY

Three films created for the introduction of the Nike Goddess product line. "Beauty" and "Goddesss" feature various Nike women athletes talking about beauty and what being a goddess means to them. The third focuses on Marion Jones.

Design, image treatment, type, compositing and animation
30 sec. / 2:20 min / 50 sec.


2003

Impactist Nike Alpha Hits Blue Frames
Impactist Nike Alpha Hits Orange Frames
Impactist Nike Alpha Hits Blue Frames
Impactist Nike Alpha Hits Orange Frames

NIKE ALPHA PROJECT - HITS

Two intros for a global NikeTown film series that consists of :30 spots focusing on athletes and the Nike Alpha product line.

Direction, edit, photographic type elements, compositing and animation
11 min. LOOP


1998

Impactist Nike AF1 Frames
Impactist Nike AF1 Frames

AIR FORCE 1 (20th ANNIVERSARY) GALLERY EVENT TOKYO

This film showcases the reintroduced Air Force 1 product line. Created for multiple screens for a gallery event in Tokyo, Japan.

Image treatment, graphics and animation
1:25 min. LOOP / Silent


2003

Impactist Nike Oregon Series Frames
Impactist Nike Oregon Series Frames

OREGON SERIES

Four spots unveiling the ACG Oregon series product line and their link to Nike's Oregon home.

Direction, design, graphics/type, compositing, animation and hand-painted elements
1:25 min. LOOP / Silent


2002

Impactist Nike EA sports Frames
Impactist Nike EA sports Frames

EA SPORTS / NIKE BASKETBALL

Project for Footaction, Nike, and EA Sports collectively, in-game athletes and footwear are linked to their real life counterpart. Created for 9:16 vertical, multi-screen window display Footaction NYC.

Direction, design, still photography, edit, and animation
60 sec.


2003

Impactist Nike VCIII Frames
Impactist Nike VCIII Frames

VINCE CARTER - NIKE SHOX VCIII

This 30 sec. spot was created in conjunction with the Holiday '03 launch of the Vince Carter Nike Shox VCIII basketball shoe.

Direction & creation of all content (with exception of Vince Carter NBA footage).
30 sec.


2003

Impactist Nike Beach Sport Frames
Impactist Nike Beach Sport Frames

BEACH SPORT

Type and treatment for a Nike film for Latin America exploring sport and beach culture.

Design, image treatment, type and animation
52 sec.


2003

Impactist Nike Golf Frames
Impactist Nike Golf Frames

A PASSION FOR INNOVATION

Multi-layered brand film focusing on Nike Golf and their innovative product lines; including clubs, golf-balls, apparel and footwear.

Co-direction, design, image treatment, graphics, co-edit, compositing and animation
7 min.


2002

Impactist Nike Course Conditions Frames 1
Impactist Nike Course Conditions Frames 2
Impactist Nike Course Conditions Frames 1
Impactist Nike Course Conditions Frames 2

COURSE CONDITIONS

Three locations, climates, and atmospheres are examined when paired with Storm-Fit, Dri-Fit and Therma-Fit fabric technologies on the golf course.

Direction, design, image treatment, graphics/type, compositing and animation
90 sec. x 3


2000

Impactist Nike Premier Cup 2002 Frames
Impactist Nike Premier Cup 2002 Frames

MANCHESTER UNITED PREMIER CUP '04

Graphic intensive film created for the opening night of the world finals of the MUPC, the largest international youth soccer tournament in the world. Each video introduces the twenty finalists that will compete in the tournament, plus the previous winners and host cities. Screened at the 2004 World Finals in Manchester, England.

Design, image treatment, graphics/type, element footage and animation
4 min.


2004

Impactist Nike Premier Cup 2003 Frames 1
Impactist Nike Premier Cup 2003 Frames 2
Impactist Nike Premier Cup 2003 Frames 1
Impactist Nike Premier Cup 2003 Frames 2

MANCHESTER UNITED PREMIER CUP '03

Graphic intensive film created for the opening night of the world finals of the MUPC, the largest international youth soccer tournament in the world. Each video introduces the twenty finalists that will compete in the tournament, plus the previous winners and host cities. Screened at the 2003 World Finals in Beaverton, Oregon (Nike WHQ).

Direction, design, image treatment, graphics/type, music edit and animation
4:45 min.


2003

Impactist Nike Premier Cup 2002 Frames
Impactist Nike Premier Cup 2002 Frames

NIKE PREMIER CUP '02

Graphic intensive film created for the opening night of the world finals of the Nike Premier Cup, the largest international youth soccer tournament in the world. Each video introduces the twenty finalists that will compete in the tournament, plus the previous winners and host cities. Screened at the 2002 World Finals in Lisbon, Portugal.

Co-direction, design, image treatment, graphics/type, element footage, compositing and animation
4 min.


2002

Impactist Nike Premier Cup 2001 Frames
Impactist Nike Premier Cup 2001 Frames

NIKE PREMIER CUP '01

TGraphic intensive film created for the opening night of the world finals of the Nike Premier Cup, the largest international youth soccer tournament in the world. Each video introduces the twenty finalists that will compete in the tournament, plus the previous winners and host cities. Screened at the 2001 World Finals in Berlin, Germany.

Co-direction, design, image treatment, graphics/type and animation
4:50 min.


2001

Impactist Nike Winter Running Frames
Impactist Nike Winter Running Frames

WINTER RUNNING

Type design and animation for a piece that focuses on youth and winter running. Multiple versions were created in several different languages.

Type design and animation
1:20 min.


1998

Impactist Nike Bioknx Frames
Impactist Nike Bioknx Frames

BIOKNX

Aimed at teenage youth, Nike's Bioknx bag systems are introduced through a simulated low-tech webcast format.

Design, image treatment, graphics/type and animation
1:55 min.


2002

Impactist Nike NSRL Frames
Impactist Nike NSRL Frames

NIKE SPORTS RESEARCH LAB (NSRL)

Film revealing the high level of science and technology that goes into Nike athletic products.

Co-direction, design, element footage, image treatment, type animation and compositing
90 sec.


2003

Impactist Nike Timing Frames
Impactist Nike Vision Frames
Impactist Nike Timing Frames
Impactist Nike Vision Frames

TIMING / VISION

Two live action product films focusing on Nike's eyeware and timeware lines for Spring 2000.

Direction, design, image treatment, graphics and compositing
60 sec. x 2


2000

Impactist Nike Personal Best Frames
Impactist Nike Personal Best Frames

PERSONAL BEST SERIES

Five graphic intros were created for this NIKETOWN video series documenting different aspects of distance running.

Co-direction, design, graphics/type and animation
14 sec. x 5


2002

Impactist Nike Athlete Bio Frames
Impactist Nike Athlete Bio Frames

ATHLETE BIO

This graphic composition focuses on the origins, history, and accomplishments of ten Nike athletes.

Direction, design, graphics/type and animation
11 sec. LOOP


2002

Impactist Nike ACG Innerscopes Frames
Impactist Nike ACG Innerscopes Frames

ACG GPS DISPLAY NIKETOWN BERLIN/LONDON

Pinpointing locations around the world, a variety of climates and outdoor sporting activities are explored to showcase Nike's All Conditions Gear. Includes a looping intro and nine location segments; created in both German and English.

Direction, design, image treatment, graphics/type, composting and animation
30 sec. LOOP + 50 sec x 9 Locations / 8 min. TRT


1998

Impactist Nike TakeANumber Frames
Impactist Nike TakeANumber Frames

TAKE A NUMBER WOMENS ATHLETE BIO

Interactive display featuring facts and biographies on Nike's women athletes. Includes looping intro athlete collage and twenty-eight individual athlete segments.

Direction, design, graphics/type, compositing and animation
58 sec. LOOP + 36 sec. x 28 athletes / 17:46 min. TRT


1998

Impactist Nike Olympic Prep Frames
Impactist Nike Olympic Prep Frames

OLYMPIC PREPARATION

Filmed live action titles and elements. Used within a spot about the technology and research involved in designing products for elite athletes in preparation for the Olympics.

Co-direction, design, type and hand-painted elements
4 min


1998

Impactist Nike HerthaBSC Frames
Impactist Nike HerthaBSC Frames

HERTHA BSC

This film for NIKETOWN Berlin focuses on the Hertha BSC Football team and fans.

Type design and animation
90 sec.


1998

Impactist Nike Training Frames
Impactist Nike Training Frames

TRAINING

Marion Jones, Kordell Stewart, and Picabo Street are the focus of this Nike film on training.

Co-direction, design, graphics/type, compositing and animation
2:30 min.


1998

Impactist Nike Football Training Frames
Impactist Nike Football Training Frames

FOOTBALL TRAINING

In this film, the Arsenal football youth and professional teams illustrate how speed and agility training techniques translate into real game situations. Shot on location at Arsenal's training facilities and Arsenal Stadium (Highbury) in London.

Co-direction, design, graphics/type, compositing and animation.
2:30 min.


1998

Impactist Nike Road to World Cup 98 Frames
Impactist Nike Road to World Cup 98 Frames

ROAD TO WORLD CUP

This piece promotes Nike's newly acquired sponsorship of ten countries football teams in the build up to the '98 World Cup. Created for both 4:3 and NIKETOWN NYC custom screen.

Type design and animation
3 min.


1998

Impactist Nike World Cup 98 Park Photos
Impactist Nike World Cup 98 Park Photos

PHOTOS OF NIKE PARK WORLD CUP '98 - PARIS, FRANCE

Venue for the World Cup '98 Equipment & 90 Minutes spots.

Impactist Nike World Cup 98 Frames
Impactist Nike World Cup 98 Frames

WORLD CUP '98 - EQUIPMENT / NIKE PARK

Intro and outro animations leading into several minutes of slow-motion footage with Nike equipment in action (balls, gloves, etc.). Multiple screens contained within a giant soccer ball that opens and closes. French and English versions were created.

Co-direction, design, edit, graphics/type, compositing and animation
40 sec.


1998

Impactist Nike World Cip 98 90min Frames
Impactist Nike World Cip 98 90min Frames

WORLD CUP '98 - 90 MINUTES / NIKE PARK

This piece focuses on the 90 minute shoe line that will be showcased by players during the '98 World Cup. Screened within the base column that holds a giant Nike football cleat. French and English versions were created.

Co-direction, design, edit, graphics/type, compositing and animation
90 sec.


1998