WILFRED EPISODIC PACKAGES & PROMOS
FX / 2011-2014

SEASON 4
SEASON 3
SEASON 2
SEASON 1


Impactist FX Wilfred Logo
Wilfred Logo / Main Title

To promote the FX series Wilfred, starring Elijah Wood and Jason Gann, the team at FX Networks approached us to work with them to create a toolkit for use in broadcast, web, and print. A variety of titles, character designs, and graphic styles were developed over the course of our collaboration resulting in a decidedly low-fi look that could be easily carried over to various media.

The show centers on Wilfred, the new hot neighbor’s dog who appears to Wood’s character as a sociopathic man-dog in a gray furry suit, but as a normal dog to his owner and everyone else. Wilfred’s motives are that of a dog protective of his owner while also possessing the sensibilties of a loafing, beer drinking, pot smoking, oversexed male. During our time with FX, we explored extremely crude and coarse narratives taking cues from Wilfred’s unique character traits along with softer, more innocent canine conventions.

More info: https://blog.impactist.com/tag/wilfred/




WILFRED - SEASON 4
FXX / 2014

Montage of the episodic package and promos we created for the fourth and final season of Wilfred on FXX.

CREDITS
All content and audio created by Kelly Meador and Daniel Elwing.

Audio Track:
“Parallelogram” by Impactist

Client: FX Networks
Stephanie Gibbons, President of Marketing and On-Air Promotions
John Varvi, SVP On-Air Promotions
Ethan Adelman, VP On-Air Promotions
Steve Viola, SVP of Broadcast Design
Amie Nguyen, Art Director of Broadcast Design
Michael Perez, Manager of Broadcast Design



WILFRED - SEASON 3
FX / 2013

Montage of the episodic package and promos we created for season 3 of Wilfred on FX.

CREDITS
All content and audio created by Kelly Meador and Daniel Elwing.

Audio Track:
“W.N.G.” by Impactist

Client: FX Networks
Stephanie Gibbons, EVP Marketing and Promotion
John Varvi, SVP On-Air Promo
Albert Romero, VP of Broadcast Design
Amie Nguyen, Art Director of Broadcast Design
Michael Perez, Manager of Broadcast Design



WILFRED - SEASON 2
FX / 2012

Montage of the episodic package and promos we created for season 2 of Wilfred on FX.

CREDITS
All content and audio created by Kelly Meador and Daniel Elwing.

Audio Track: “Salvo II” by Impactist

Client: FX Networks
Stephanie Gibbons, EVP Marketing and Promotion
John Varvi, SVP On-Air Promo
Albert Romero, VP of Broadcast Design
Amie Nguyen, Art Director of Broadcast Design
Michael Perez, Manager of Broadcast Design



WILFRED - SEASON 1
FX / 2011

A montage including behind the scenes creation of the logo, animated promos and toolkit elements we created with the team at FX Networks for the series Wilfred starring Elijah Wood and Jason Gann.

CREDITS
All content and audio created by Kelly Meador and Daniel Elwing.

Audio Track: “Salvo” by Impactist

Client: FX Networks
Stephanie Gibbons, EVP Marketing and Promotion
John Varvi, SVP On-Air Promo
Albert Romero, VP of Broadcast Design
Amie Nguyen, Art Director of Broadcast Design
Michael Perez, Manager of Broadcast Design