IMPACTIST. MOTION.

BIRTHDAY | shots Ident
(2008)

Injured veterans from the conflicts in Afghanistan and Iraq have two days with which to recognize and celebrate their lives. Like all of us, they have a birthday, but special and unique to them, they also have an "alive" day which commemorates the day they were injured and had their lives nearly extinguished in the theater of war.

Observing these two important days, we combined, shifted, and restructured them conceptually. Without being overly graphic or unduly exploitive, the use of the simple head bandage and claustrophobic setup hint towards a more internal injury like those emotional injuries that are not as easy to recognize and diagnose as physical trauma.

Shots are fired and a whole generation is affected and changed forever.

Ident created for shots DVD magazine, 2008 Cannes issue number 108.
Process: sequential stills - captured from both digital and 35mm film SLR cameras.

All content and audio created by Kelly Meador & Daniel Elwing.

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